CHAPTER TWO
SEMIOTICS

SEMIOTICS
Semiotics, or semiology is the study of symbols, signs,
processes, and signification used in communication, It includes
the study of how
meaning
is constructed within the sign by encoding which is then
transmitted and understood
by decoding of the sign. This is essentially basic science of how
we communicate truth as percived by one person to another and also
how God communicates with man, things which are otherwise
incomprehensible. It covers the areas of
linguistics,
literary science, musicology, art history, archeology, history,
sociology, political science, religious studies, chemistry,
biology, physics, mathematics and technology. Though semiotics as
a science started recently it has been used by all religions in
order to communicate values, morals and theologies. The
experience of generations are solidified, transmitted and modified
by new generations through the symbols, icons and images whether
transitory of permanent. These symbols are used in order to
communicate with each other and leave their stories for the new
generation.
John Locke
(1632-1704) is the first person to give the study the name of
Semiotics, In his Essay
Concerning Human Understanding (1690) Locke defined
that "semiotike doctrine of signs" should be one of the three
major branches of science along with natural philosophy and
practical ethics
This
process of a symbol carrying a meaning depends on the use of
codes. The symbols themselves may be in any or all of the sense
perceptible media. This is true in the material realm as well as
in the higher realms of human existence which we discussed
earlier. However fallen man is constrained within the lowest
levels of existence and so most of the divine revelations are
encoded in these levels. The most effective means of encoding
will contain all the five senses. However a full decoding will
require the use of higher senses within the mental, spiritual and
any other domain in which the being exist.
This was
understood early by the early fathers following the temple worship
of Judaism. The whole temple, its construction, its furniture
and the various sacrificial systems and procedures were forged in
heaven for that purpose and shown to Moses on the Mount Sinai.
Exo 25:40 And see that you make them after the pattern for them,
which is being shown you on the mountain.
Exo 26:30 And you shall erect the tabernacle according to the
plan for it which has been shown you on the mountain.
Exo 27:8 You shall make it hollow, with boards; as it has been
shown you on the mountain, so shall it be made.
Heb 8:5 They serve a copy and shadow of the heavenly sanctuary;
for when Moses was about to erect the tent, he was instructed by
God, saying, "See that you make everything according to the
pattern which was shown you on the mountain."
We should expect
the same modeling in our Church from the construction and
architecture of the Church building to the minute part of the
rituals and proceedings of the church as well as its theological
edifice.
We have been
talking so far of sense objects. However in the conglomeration of
existence where the society act as an organism, social semiotics
also play a major role. Thus Leviticus 23 was the instruction for
seven festivals as a teaching tool. We will see that every phase
of the church and its activities will thus constitute an effective
semiotics for communication of the message of salvation and
redemption.
Aristotle (384-322
B.C.) understood that human thought proceeds by the use of
signs. Among them the spoken words are the primary symbols of
mental experience, (On Interpretation, 350 B.C.). This concept is
central in the idea of Logos (The Word).
Heraclitus (535-475 BC) probably was the first to establish the
term in Western philosophy as meaning both the source and
fundamental order of the cosmos. So when
Apostle John wrote his gospel to the Greek he identified Jesus
with the Logos. It is this truth transmitted by St.Thomas to India
which produce the concept of Aum as the ultimate Brahman. Aum
appeared in the St.Thomas Christian circles as early as the first
century and became part of the Hinduism later than the third
century. So the first perceptible appearance of Unknowable God
(who resides in darkness) was as Word in the form of Trinity.

Apparently some
people have missed the idea of the unity of God in the revealed
trinity form with the God who cannot be seen, heard or understood.
We can understand God only through the dimensions of our own
existence, when God can be described or understood, which implies
use of symbols in a multidimensional form.
Symbols are central
in all religious rituals because God has to be described in
manifold ways to be even intelligible. This was understood by
early Christians. Rituals and Sacraments are an attempt in this
direction. Augustine of Hippas (354-430 A.D.), declared that "All
instruction is either about things or about signs; but things are
learned by means of signs," (On
Christian Doctrine, I:2).


Augustine of Hippas
(354-430 A.D.),
"All instruction is either about things or about signs;
but things are learned by means of signs,"
(On Christian Doctrine, I:2).

According to
Augustinian sign theory, signs are simply “things used to signify
something” These signs impact recipients’ senses and impart
relevant mental associations or concepts/
To
coin
a symbol (word) to refer to a thing, the
community
must agree on a simple meaning (a
denotative
meaning) within their culture (language).
But that symbol can transmit that meaning only within the cultural
understanding (language's grammatical structures) and codes.. Thus
the Codes also represent the
values
of the
culture,
and are able to add new shades of
connotation
to every aspect of life. The Primary images or symbols are
evidently based on the five senses.

“every
thought is a sign”
(Charles
Sanders Peirce, 1857)


Cultures are formed
through communication . With communication we mean all forms of
means of communication, the most familiar form being Language.
In order that we may communicate effectively these are to be
something that interrelate with people. You can have a personal
language, but it will not communicate with the external world. To
communicate with each other we need a common understanding of what
the symbols used stand for. Every culture develops a language and
forms a "speech community”. An individual can participate in
multiple "speech communities" each with its own language. An
example will be a political community and a religious community
where one person may be part of both. Because languages produce a
culture, we have localized cultures based essentially on
languages. Conglomeration of language groups form ethnic groups,
nations etc. (See The Language families of the world: Dr. C.
George Boeree Shippensburg University and Merritt Ruhlen's: A
Guide to the World's Languages (Stanford University Press, 1987)

(A good introduction to semiotics can be found in
Daniel Chandler :Semiotics for Beginners . Many of the figures
here are from that book)
Semiotics
as a serious science was started by the Swiss linguist Ferdinand
de Saussure and the American pragmatist Charles Sanders Peirce.
Their approaches were slightly different.
Saussure asserts
that there is no inherent or necessary relationship between that
which carries the meaning (the signifier, usually a word or
symbol) and the actual meaning which is carried (the signified).
For example, the word "car" is not actually a car - the meaning of
car could be carried by any random string of letters. It just so
happens that, in English, that meaning is carried by the letters
c-a-r.
Peirce
distinguished between three types of signs: icon, index and
symbol. Whether a sign belongs in one category or another is
dependent upon the nature of its relationship between the
sign itself (which he called the referent) and the actual meaning.
An icon is a meaning which is based upon similarity or appearance
(for example, similarity in shape). These terminologies were
common long before Peirce among the early fathers who gave
tremendous importance to the iconography, written word and the
spoken word.
According to
Pierce, icons are "the only means of directly communicating an
idea." An index is a meaning based upon some cause and effect
relationship (for example, a weathervane carries certain meaning
because of the wind): "Because the indexical sign is understood to
be connected to the real object, it is capable of making that
object conceptually present." Symbol communicates meaning purely
through arbitrary conventions. This is the way natural language
carries meaning


Without Signs Nothing is conceivable
Sless, 1986

Icons

Icons are signs
whose signifier bears a close resemblance to the thing they refer
to. Thus a photograph of me can be said to be highly iconic
because it looks like me. A road sign showing the silhouette of a
car and a motorbike is highly iconic because the silhouettes look
like a motorbike and a car. A very few words (so-called
onomatopoeic words) are iconic, too, such as whisper, cuckoo,
splash, crash.
Symbols
Most words, though,
are symbolic signs. We have agreed that they shall mean what they
mean and there is no natural relationship between them and their
meanings, between the signifier and the signified. In movies we
would expect to find iconic signs - the signifiers looking like
what they refer to. We find symbolic signs as well, though: for
example when the picture goes wobbly before a flashback. Certainly
the 'real world' doesn't go wobbly when we remember a scene from
the past, so this device is an arbitrary device which means
'flashback' because we have agreed that that's what it means. The
road sign with the motorbike and car has, as we have just seen,
iconic elements, but it also has symbolic elements: a white
background with a red circle around it. These signify 'something
is forbidden' simply because we have agreed that that is what they
mean.
Indexes
In
a sense, indexes lie between icons and symbols. An index is a sign
whose signifier we have learnt to associate with a particular
signified. For example, if we see someone walking down the street
with a rolling gait, we may associate the rolling gate with the
concept of 'sailor'. We may see smoke as an index of 'fire'. A
thermometer is an index of 'temperature'. Peirce gives the
examples of a weathercock, a barometer and a sundial.
Semiotics for
Beginners http://www.aber.ac.uk/media/Documents/S4B/sem03.html

...'reality' is always
encoded, or rather the only way we can perceive and make sense of
reality is by the codes of our culture. There may be an objective,
empiricist reality out there, but there is no universal, objective
way of perceiving and making sense of it. What passes for reality
in any culture is the product of the culture's codes, so 'reality'
is always already encoded, it is never 'raw'.
Fiske (1987
)

Dyadic model of Saussure

Simple two-part model of the sign: a signifier (sign vehicle;
material perceptible content like sound or visual information) and
the signified (a conceptual and abstract content)


for example

The correlation
goes on to different levels. As a simple example here is the
Multilevel interpretation of smoke alarm

http://tagg.org/xpdfs/semiotug.pdf
Here the alarm
noise comes to mean “Danger, Get out!”

sign
“A sign stands for
something to the idea which it produces or modifies....That for
which it stands is called its object, that which it conveys, its
meaning; and
the idea which it gives rise, its interpretant....[the sign
creates in the mind] an equivalent sign, or perhaps a more
developed sign. That sign which it creates I
call the interpretant of the first sign. This sign stands for
something, its object. It stands for that object, not in all
respects, but in reference to a sort of idea
which I have sometimes called the ground of that representation."

C. S. Peirce, quoted in Umberto Eco (1979) The Role of the Reader
7.2. A semiotic model:

http://www.olinda.com/VC/lectures/Semiotics/semiotics.htm
Denotation
and Connotation
The relationship
between the sign and the communicated meaning is indicated by
denotation and connotation.
Denotation:
It describes the commonsense meaning of the sign, usually
understood as a proper or literal meaning. The literal definition
of and expression. (word, image, sign)
Connotation: It
is the meaning derived by an individual receiver. The suggestive
or associative sense of an expression (word, image, sign) that
extends beyond its literal definition.
The greatest
difficulty for international language of signs is that the same
denoted sign can have many different connotations. Within a
culture, denotations often match connotations. But when messages
are attempted across cultures -whether based on age, economics,
gender, ethnic background, location -- aberrant decoding often
results. For example, in many cultures eye contact between two
individuals talking to each other is a sign of interest. In other
culture, it may indicate disrespect, insult,...Humans always see
and hear through the filter of who they are within a community.
(Lester, 1995)
Triadic Model
of Peirce
Peirce used a
different set of terms to describe sign functions, which for him
were a conceptual process, continually unfolding and unending
(what he termed "unlimited semiosis," the chain of meaning-making
by new signs interpreting a prior sign or set of signs).

We use certain
"signs" among ourselves that do not point to anything in our
actual surroundings. Instead of announcers of things, they are
reminders ... they take the place of things that we have perceived
in the past, or even things that we can merely imagine by
combining memories, things that might be in the past or
future experience. They serve to let us develop a characteristic
attitude toward objects in absentia, which is called
"thinking of" or "referring to" what is not here. --Suzzane
Langer
-
the sign and the concept are
connected by the person's perception,
-
the concept and the object are
connected by the person's experience,
·
the
sign and the object are connected by the conventions, or the
culture, of the social group within which the person lives.
In the case of an
abstract concept it will have to first translated in terms of the
real world objects and then they becomes signs through words,
icons, actions and sounds. This then translates into the receiver
as he perceives it


So if the person
has no experience of the object the sign will convey no meaning.
In order to give a meaning the community needs to jump start a
sort of object of experience. Then we may be able to expand this
experience by further signs.
These connections
are important to the study of how meaning arises with the many
signs that fill the human environment. Communication creates
relationships between what is perceived or known by one person and
what is perceived or known by another; it also relies on
pre-existing relationships. The receiver and originator of a
message must work from some common understanding of what sorts of
patterns are used to communicate and how these patterns are
related to other events. Communication has to do with community
both in the sense that it relies on having something in common in
the first place and in the sense that it can influence what the
communicants subsequently have in common. ( David Ritchie)


A Semantic Web Approach to Digital Rights Management by Roberto
García Consideres as Semiotics having three dimensions that cover
specific aspects of signs:
1.
Syntax: it deals with relations among tokens and the production of
new ones.
2.
Semantics: it studies how agents interpret tokens and relate them
to the things they stand for.
3.
Pragmatics: it analyses the repercussions of token interpretations
for the agent in the environment. It includes a purpose,
represented as goals or desires, which ultimate criterion is to
aid system in survival.

Knowledge viewed
from Systems Theory perspective
The rectangles in
this model represents various dimensions of cosmic existence of
the intellect and their interactions within those realms.

Communication
through symbols and encoding and decoding in Science and Nature.
. In science we
try to translate one system of encoding (that of nature) in to
another system (that of numbers). Thus
“A scientific law
is an analogy, or system of analogies (allegory), which asserts
that the relations between things are similar to the relations
between numbers(...) Science is an allegory that asserts that the
relations between the parts of reality are similar to the
relations between the terms of discourse. The natural universe is
the things and their relations that enter into the allegories of
science.” (Buchanan, S. (1962). Poetry and Mathematics. New
York.)
As a result St. Paul says: Rom 1:19-20 “for from the world's
creation the invisible things of him are perceived, being
apprehended by the mind through the things that are made, both his
eternal power and divinity,”
This is also reflected in St.Augustine’s phrase, magnus liber
naturae rerum, 'the great book of nature' wherein one can read the
eternal power and divinity of the Almighty God.
Natural Theology of William Paley (Natural Theology By
William Paley, James Paxton) illustrates the concept
of the book of nature as the sign of divinity in the Creation. The
book of nature was often conceived as the visible sign of an
otherwise invisible and transcendent God
These give us an
inkling of the vast seriousness of the semiotic nature of cosmos
in all various dimensions and of the semiotic nature and
significance of sacrament which can determine our life now and in
the ages to come. Sacraments are therefore the science of things
which are not directly experienced by senses translated through
the senses to reverberate into other realms of human existence.
Going another step
forward we will now show that communication through
encoding and then they are used by the organism only after
decoding in the organic systems.

http://www.rdillman.com/HFCL/TUTOR/ComProcess/ComProc2.html#SWMOD
“Communication is a general phenomenon which does not require the
presence of human beings.
Communicating within subatomic level
Of course, as human
beings ourselves, we are naturally most interested in human
communication, ….But for a moment, take time to consider the
wider implication - that communication is the glue that holds
everything together. Here are a few examples.
1. A school of fish
swims lazily through the water beneath the sea. Suddenly, the entire
school turns as one and flits off in a new direction.

Surely it is some
form of communication that permits the school to move with such
precision. But which? Visual - each fish watching the one in
front? Through a sense of sound? Or of smell? Jeremy Campbell
comments on the biological role of communication
...communication is
not confined to radios, telephones, and television channels. It
occurs in nature, wherever life exists. The genes are a system for
sending chemical messages to the protein factories of the cell,
instructing them to make a living organism. The human being is the
most complex communications network on earth. - Campbell 1982, 67
Thus, communication
is not merely speech among humans. It includes the many different
kinds of messages that connect organisms of all kinds. And more
than that,
communication plays
a role in the chemical and electrical systems that constitute the
organisms.
2.
Electrons orbit the nuclei of three atoms, one an oxygen atom and
two of hydrogen. The result is a molecule of "water."

This might be a
situation in chemistry, perhaps, or physics, but what could it
have to do with communication? In response let us offer the words
of Nobel Prize-winning Chemist Ilya Prigogine as he discusses the
behavior of certain chemical "clocks" that change color with
astounding regularity.
Such a degree of
order stemming from the activity of billions of molecules seems
incredible, and indeed, if chemical clocks had not been observed,
no one would believe that such a process is possible. To change
color all at once, molecules must have a way to "communicate." The
system has to act as a whole. We will return repeatedly to this
key word, communicate, which is of obvious importance in so many
fields, from chemistry to neurophysiology. - Prigogine and
Strengers 1984, 148
Communication,
then, is not merely a characteristic of humans, or indeed of
living organisms. It is present at the deepest levels of our
material universe.
When we made this
statement, "communication does not require the presence of human
beings," we asserted that even if there were no people anywhere,
the earth would still be here along with its plants and animals
and communication would still exist.
[The genome] is
able to select chemical structures from its environment and use
energy to build these into more complex structures, which
eventually constitute the living organism that it "knows how" to
make. The exact process of "morphogenesis" by which, say, the egg
becomes a chicken, ... is still a mystery, but clearly there is a
communication here between some kind of structures in the genome
and its environment that transfer information from the genome into
the structures that it builds. ... [M]ere cell division would
never produce a cell of another kind unless the genome has the
capacity to communicate
Scientists report
that some kinds of trees exude certain chemicals when they are
under stress. Nearby trees may react to these chemicals and thus
"prepare" themselves for potential danger. At the time these
reports were announced, some media presented the story in terms of
tree communication.”

The whole creation
exists on this type of beings united together into one organism.
That unity depends on communication. The whole creation therefore
exists as an objective reality independent of the existence of
humans because communication exists without life as we understand
it.
Biosemiotics
“Biosemiotics have
roots both in biology and semiotics which is a theory of signs.
Jacob von Uexküll (1940) can be considered the founder of
biosemiotics, although he did not use this term. He proposed the
notion of ‘Umwelt’ which is the world seen through the eyes of an
animal. Each animal associates external objects with some meaning
which is specific to its habits. For example, an ant considers
plant stems as a path to its food area in the flower, but a cow
considers them as food. Sebeok (1972) adopted semiotic methods and
terminology to describe signification in animals and called his
theory ‘zoosemiotics’. Later signification was described in
plants, and the term ‘phytosemiotics’ appeared (Krampen 1981).
Sign processes penetrates the entire body of an organism. The DNA
molecule codes the sequence of amino acids in proteins, which in
turn may be signals for various kinds of actions at a cell or
organism level. Cells communicate with each other using signal
molecules (hormones, mediators)“ (Sharov, A. A. 1998.From
cybernetics to semiotics in biology. Semiotica 120: Virginia
Polytechnic Institute and State University, Blacksburg)
DNA can be thought
of as a self description of each organism from which the organism
itself can be reproduced. Evidently if the organism can read the
code, it should also contain the interpreter within itself. This
is actually realized in the cloning process which is now popular.
However the ability to interpret involves some form of
intelligence inherent in the organism even if there is no evident
intelligence attributed to the organism. Each molecular system
appears thus as “smaller minds” (Minsky 1986) and the whole
organism with all its individual “small minds” contributes to the
final reaction to the input signal. That is consciouness. Wow!
Is all the cosmos filled with consciousness? Does that show the
immanence of God? Creation declares the glory of God.
“After a close
look, our mind also appears to be a collection of ‘smaller minds’.
Minsky (1986) views human mind as a society of small subunits
which perform isolated tasks. Some of them are responsible for
recording and analyzing external signals, some of them are
responsible for memory, and so on. All these mind elements control
the same body, and thus, they have to come to an agreement before
the action is taken. The agreement can be achieved by something
like voting. A similar idea was developed by Gazzaniga (1985).” (Sharov)
“The German
biologist Jakob von Uexküll, developed the concept of
umweltsforschung. The term umwelt refers to the phenomenal
worlds of organisms - the world around animals as they themselves
perceive and interpret them. "Every action" wrote Uexküll "that
consists of perception and operation imprints its meaning on the
meaningless object and thereby makes it into a subject-related
meaning-carrier in the respective umwelt" “The subject of
biosemiotics,
a new inter-discipline branch of science, is investigation of the
biological nature of signs and semiotic base of biology.
Information is considered as a micro-state of a system affecting
the choice of system trajectories at bifurcation points. Sense of
information has two components: meaning and value. Meaning is a
set of bans and limitations set by information on the trajectories
of system development and behavior, and value is measured by the
contribution of information to the safety of self-maintenance and
self-reproduction of the system. Meaning and value are considered
at the material and ideal level. Sense evolution is characterized
by its extension over time and space, and by complication of its
structure. This process went gradually from pre-biological systems
till the man
Forti's
illustration of the analogy between 'language' and 'living beings'

FROM LANGUAGE TO NATURE - the semiotic metaphor in biology.
Claus Emmeche
and
Jesper
Hoffmeyer

Communicating
within Oraganism and reproduction
Genes, Chromosomes, RNA, DNA
We are familiar
with the Genes, Chromosomes and DNA as carriers of information
even to the very details of our bodies. The information
carried by DNA is held in the
sequence
of pieces of DNA called
genes.
Transmission
of genetic information in genes is achieved via complementary base
pairing. For example, in transcription, when a cell uses the
information in a gene, the DNA sequence is copied into a
complementary RNA sequence through the attraction between the DNA
and the correct RNA nucleotides. Usually, this RNA copy is then
used to make a matching protein sequence in a process called
translation
which depends on the same interaction between RNA nucleotides.
Alternatively, a
cell may simply copy its genetic information in a process called
DNA replication. DNA contains the genetic information that allows
all modern living things to function, grow and reproduce. So we
can see how important semiotics is even in the process of creation
and recreation of life. This is exactly what the sacraments are
trying to do in real life, but in a different plane.
“DNA can be viewed
as a program written in a higher-level language which is
subsequently translated (or interpreted) into the "machine
language" of the cell (proteins). On the other hand, DNA is itself
a passive molecule which undergoes manipulation at the hands of
various kinds of enzymes; in this sense, a DNA molecule is exactly
like a long piece of data, as well. Thirdly, DNA contains the
templates off of which the tRNA "flashcards" are rubbed, which
means that DNA also contains the definition of its own
higher-level language.” .( Hofstadter, Douglas R.(1979). Godel,
Escher, Bach: an Eternal Golden Braid. London: The
Harvester Press.)



DNA replication.
The double helix is unwound by a
helicase
and
topoisomerase.
Next, one
DNA polymerase
produces the
leading strand
copy. Another DNA polymerase binds to the
lagging strand.
This enzyme makes discontinuous segments (called
Okazaki
fragments) before
DNA ligase
joins them together.
Informations can
combine together produce a modified information as follows:

Recombination
involves the breakage and rejoining of two chromosomes (M and F)
to produce two re-arranged chromosomes (C1 and C2).
“We may state that among all the
information-carrying systems, the genetic code and the verbal code
are the only ones based upon the use of discrete components which,
by themselves, are devoid of inherent meaning but serve to
constitute the minimal senseful units, i.e. entities endowed with
their own, intrinsic meaning in a given code.” (Jakobson 1973)
In the Darwinian evolution,
organisms were seen as an inevitable consequence of evolution to
be totally explained by the mechanism of natural selection. If
some feature of the organism (for example a fin) was more useful
it retained it and then improved on it.The obvious question is,
“Do organisms and parts of organisms develop their characteristic
forms, just because such forms were the most functional (the most
successful)?” The organism cannot in itself modify the form after
testing it (Humans may be able to do that mechanistically by
adding a limb or a mechanical heart.). Evidently there is
something more to that since the decoding of the form into
functional value requires an interpreter which the organism
evidently does not have on its own as a substance. To assume
non-organic to organic to organism is still more ridiculous unless
we attribute a decoding brain to matter. In other words, a one
dimensional material world is a myth, if we are to explain what we
see in material world. A more reasonable assumption will be that
the whole cosmos is an extension of other dimensions, of which
science has little understanding. Eastern Churches has always
claimed that the cosmos is just part of the Supreme being and that
He is immanent in every dimension. The statement that “Nature is
a book” is more real than it appears.
.
These simple facts of encoded messages
in organic systems takes us to another level of understanding of
semiotics of cosmos. Evidently sacraments are truly referred to
as mysteries, simply because the information that is transferred
is not simply pertaining to this dimension and restricted within
reproduction but transformation as we see in the next section.
The function of
Senses and intellect
The five senses are
the gates through which we perceive the external gross physical
body. This reaches the brain which opens the mind in analyzing
and interpreting. The spiritual science foundation puts it in the
figure given below.
We are still making
models here since we cannot otherwise present it. This is what
all science does. Science is nothing but an attempt to encode
reality so that it can be transferred to others and/or made use of
to change the cosmos in which we live.

(http://www.spiritualresearchfoundation.org/
spiritualresearch/spiritualscience/lawofkarma/spiritualscienceofkarma.php)

The new Neuro
Linguistic Programming Model of this two dimensional aspect of man
is represented in the above figure. Here the input from the
senses is filtered by earlier experiences and then remapped which
produces the conscious external behavior.
But this is still
a limited model because factors beyond the mind enter in the
equation through our spiritual world existence. Yoga gives a
fivefold sheath where one beyond the intellect is called Blissful
Sheath which is better described as spiritual realm since it
cannot be explained purely in terms of the mind, thinking and
intellect.
This beyond
intellect level is seen in the following representation of NLP
Model

The values and
belief systems of ours effectively modifies the information by
deleting, distorting and generalizing them to give a new internal
representation. Then it is translated into external behavior.
This generally is the method of transformation.
Shannon
and Weaver's "linear model"of 1949
Claude Shannon
and Warren Weaver produced a general model of
communication:

Shannon and Weaver
identify three levels of problems in communication .
Level A: (Technical
problems)
• How accurately can the symbols of communication be transmittes?
Level B: (semantic problems)
• How precisely do the transmitted symbols convey the desired
meaning?
Level C : (effectiveness problems)
• How effectively does the received meaning affect conduct in the
desired way?
Thus evidently
communication of concepts and messages which has more dimensions
than the material will be difficult because of these various
noises that can marr or change during transmission. Thus this
being the only possible method it has to be encoded and repeated
so that the transmission is effective to accomplish the desired
change in conduct and persons.

Hence all religions
employ the external physical sensations to recreate and reform the
personality of people. This is essentially the function of the
Worship and of all rites and rituals.
Apart from the
essential religious icons and symbols and rituals there is a wider
Social semiotics involved in the Church as a community.
“Social semiotics
is the study of human social meaning-making practices of all
types. These include linguistic, actional, pictorial, somatic, and
other semiotic modalities, and their codeployment. The basic
premise is that meanings are made, and the task of social
semiotics is to develop the analytical constructs and theoretical
framework for showing how this occurs. Meanings are jointly made
by the participants to some social activity-structure. They are
made by construing semiotic relations among patterned meaning
relations, social practices, and the physical-material processes
which social practices organize and entrain in social semiosis. In
social semiotics, the basic logic is that of contextualization
(Thibault, 1991). No semiotic form, material entity or event,
text, or action has meaning in and of itself. The meanings these
have are made in and through the social meaning-making practices
which construct semiotic relations among forms, material processes
and entities, and social actions. A given community or
subcommunity has regular and repeatable patterns of
meaning-making. These are the patterns which are typical of that
community. They help to define and constitute the community, as
well as to distinguish it from other communities. The epistemology
of social semiotics is founded on the theory of dynamic open
systems which has revolutionized recent theory and practice in the
physical and life sciences. It also has a radically social
constructionist orientation, which it shares with a number of
other recent developments in the human and social sciences. For
these two reasons, social semiotics is well placed to play a key
role in the emerging New Dialogue between the humanities and
social sciences and the physical and life sciences.”
Volume 4 (3) of The
Semiotic Review of Books. Editorial: Social Semiotics by Paul J.
Thibault





Research in social
psychology has demonstrated that people often act out the roles in
which they are placed (Katz & Kahn, 1978). Various types of
symbols elicit this behavior Thus symbol serves as a link between
feeling, interpretation, and action in organizations.
In general we come
to the conclusion as given by the introduction part of the
following desertation which gives a good summary of what we have
been discussing so far.

SANCTUS AND THE BOOK OF REVELATION
Some
Anthropological and Theological Insights on the Communal and
Historical Dimension of Christian Liturgy
(published in L.
Padovese [ed.], Atti del VII Simposio di Efeso su S. Giovani
Apostolo, Roma 1999, pp.143-156)
One of the most
imaginative insights of modern cultural anthropologists is their
conviction that ritual, and the liturgical life in general, is a
form of communication, a "performative" kind of speech. According
to this understanding, rituals are instrumental in creating the
essential categories of human thought. They communicate the
fundamental beliefs and values of a community, outlining in this
way its "world view" and its "ethos". Mary Douglas has
demonstrated that rituals do not only transmit culture, but they
also "create a reality which would be nothing without them. It is
not too much to say that ritual is more to society than words are
to thought. For it is very possible to know something and then
find words for it. But it is impossible to have social relations
without symbolic acts".[ Even the texts, as A. Destro and M. Pesce
have pointed out, “are not just writing, literature, or
communication, but above and beyond all this, especially in the
religious field, part and instrument of a performance”.]
This conclusion is in fact in accord with the affirmation of
modern theologians, who like the late Fr. George Florovsky rightly
declare that "christianity is a liturgical tradition. The Church
is first of all a worshipping community. Worship comes first,
doctrine and discipline second. The lex orandi has a
privileged priority in the life of the christian Church. The
lex credendi depends on the devotional experience and vision
of the Church, more precisely on the authentic (i.e. liturgical)
identity of the Church."
In this line of
thought, liturgy does not only externalize, but also modifies
experience. This double orientation is expressed in the certain
general functions the liturgy has for a group. Some of them
contribute to the expression, maintenance and transmission of the
values and feelings of a given social and/or religious system,
some others serve as guardians of these values and feelings,
protecting them from doubts and rejections, while others
contribute to the intesification of solidarity between the
participants, thus creating a sense of communion.
Keeping in mind all
these, i.e. that rituals and liturgy in general create a reality,
a "world view" and the "ethos" of a community, it may be proved
very fruitful to try to think of the Liturgy of the Church in
terms of the insights cultural anthropology has offered, among
others, to scholars of religion. …..